It's still going to work the exact same way", my exasperated husband hissed into my ear as I grabbed containers after cartons of some 'designer' tissue. Yes, for a graphic designer and author who knows all about the kind of effort one puts into product packaging and branding items, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'lady on the go' packaging, and then they have the 'kids' product packaging. I got 4 of each style packages and made a run for the counter with them with my shrieking kids and exasperated husband following me in slow motion. It was absolutely a 'die-hard' minute. You know, when the hero is fleing from a lot of wild bad males with machine guns, and they're contending your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'must keep for reference' clear folder. I do not keep a lot of things in there since I am pretty selective about the designs that I like, however these product packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your product packaging design. Yeah, we all cake packaging plastic have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. So, why invest so much cash on the packaging?" Possibly you're likewise thinking that the loan must go towards developing much better quality products ... for faster delivery choices ... or maybe the cash must go towards spending possible customers to expensive suppers in Italian restaurants. It's your call, actually.
The more effort you put into developing your product packaging, more customers will take a look and stop at your packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notification of your product packaging, your possibility of getting them to purchase your item increases?
You see, the function of product packaging is to grab the consumer's attention. And without an electrifying product packaging, customers are going to walk past the stacks and stacks of other rival products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great packaging. You've won the first round once they take an appearance and stop.
Believe about it!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved the packaging develops so much, after using up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for referral' clear folder. I don't keep a lot of stuff in there since I am quite selective about the styles that I like, but these packaging designs made the cut. The more effort you put into developing your packaging, more clients will take a look and stop at your packaging or what's inside the corporate packaging boxes.